ROSS LOVEGROVERoss Lovegrove
One of the most fascinating designers of the 21st century and recipient of countless awards,Ross Lovegrove creates sculptural and organic shapes using sophisticated technology and materials. His design concept’organic essentialism’is inspired by elements from the natural world which are then reshaped into futuristic forms. VitrA and Lovegrove collaboration has produced 3 ingenious designs;istanbul,MOD and Freedom. 
ROSS
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Matteo thun + PartnersMatteo thun & Partners
Milan-based Matteo Thun + Partners is a studio of architecture, design and communication that refuses to be categorised in stylistic terms. This is the reason why the studio can approach such a wide variety and scaleof work, ranging from hotels to coffee cups, with endless originality and vitality. Thun has designed Water Jewels for VitrA, a collection with animaginative use of different materials.
Matteo thun
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noa
NOA

The German industrial design studio Noa, founded by Michael Lammel and Bertrand Illert, hasdeveloped nine collections for VitrA, including the Shift range – a hybrid of sanitaryware and furniture.It perfectly encompassesVitrA’s philosophy of creating bathrooms styled as living spaces that encourage lingering and enjoyment.
NOA